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McDonald's

I led the branding and creative launch for a new app at McDonald's, designed to help employees give and receive better feedback.

I created a simple brand for the app, creating a look and feel and tone of voice that carried through all of our touchpoints with a global audience

I created a simple brand for the app, creating a look and feel and tone of voice that carried through all of our touchpoints with a global audience

I created a microsite, videos and training materials that get employees at all levels ready to use the app quickly

I created a microsite, videos and training materials that get employees at all levels ready to use the app quickly

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All our branding and training materials were packaged up, so that global teams could roll training out successfully and consistently

All our branding and training materials were packaged up, so that global teams could roll training out successfully and consistently

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